Analyst – Proposition and Customer Insights, Marketing
Job Identification: 5096
Job Location: Lagos
Reports To: Manager – Propsitions and Customer Insights Prepaid
Division: Marketing
Job Category: MTN Level 2
Job Schedule: Full time
Mission
- To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
- Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.
Description
- Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the segment
- Support quarterly marketing plans for the High Value segment (focusing on customer growth, revenue and ARPU stimulation)
- Support the Manager HV Segment in the execution of the Segment’s strategy
- Monitor projects and ensure they are delivered to budget and on time
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
- Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
- Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies on a daily basis.
- Ensure market penetration, growth and profitability through effective implementation of HV and segment strategies
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end
- Manage relationship with Finance and ensure funds are available for projects in line with budget
- Liaise with the Brand and communication team to define effective channels for communicating defined/approved initiatives aimed at creating awareness
- Liaise with Product team to provide update on the development/revamp of initiatives and acquisition frameworks for the High Value Segment
Requirements
Education:
- First Degree in any related discipline
- Fluent in English
Experience:
3 – 7 years of experience including:
- Minimum of 3 years of experience in segment management
- Excellent understanding of customer behavior
- Experience in Marketing plans, advertising materials and product life cycle monitoring
- Experience in Telecommunications Industry/tech.
Application Closing Date: 23rd December, 2024; 10:59 PM.
