Digital Media Marketing Specialist

Digital Media Marketing Specialist 

Job Location: Ilupeju, Lagos
Employment Type: Full-time (Remote)

Job Summary

• The role involves managing and expanding social media presence across various platforms by curating posts that align with industry trends and brand identity.
• Responsibilities include developing engaging content, driving creative campaigns that showcase the mission, interacting with followers to foster a vibrant online community as well as managing marketing campaigns, overseeing social media marketing strategies, analyzing web content performance, and utilizing web analytics to optimize digital marketing efforts.

Key Responsibilities

• Digital Marketing Coordination Your key responsibilities include overseeing campaigns, analyzing performance metrics, and managing a team of marketing professionals as well as training your team on Digital Marketing for effective deliverables
• Collaborate with the design team to create high-quality visual and written content that aligns with the company’s brand values and marketing goals.
• Analytics and Reporting: Track and analyze performance metrics across all digital channels, providing regular reports and actionable insights to improve marketing efforts.
• Promptly to enhance customer satisfaction and loyalty.
• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive sales across all online platforms. Identify new digital opportunities and partnerships to generate leads and increase sales.
• Social Media Management: Manage and grow the company’s presence on social media platforms (Instagram, Facebook, LinkedIn, X etc.) creating engaging content and running targeted ad campaigns.
• Sales Growth: Develop and execute promotional campaigns and strategies to drive sales transactions on social media, B2B marketplaces, and in physical outlets. Achieve agreed-upon sales targets and outcomes within schedule.
• Ensuring brand consistency and a seamless customer experience.
• Graphic/Multimedia Design: Create visually appealing designs for social media and digital platforms ensuring brand consistency across all platforms.

Qualifications

• Working experience in traditional sales, marketing and project management will be a great advantage
• HND, B.Sc, NCE, OND qualification

Experience:

• Minimum of 2-5 years of proven experience in digital marketing, including strategy development and hands-on execution across multiple digital channels (SEO, SEM, social media, content marketing, etc.).
• If you are at a beginner level in Digital media Marketing, this role is NOT for you. You can apply as a Digital Media Intern
• Experience managing social media accounts and campaigns, with a successful engagement and brand-building track record.
• Demonstrated experience in data analysis, reporting, and using analytics tools to drive informed decisions.

Technical Skills:

• Proficient in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software and SEO tools
• Understand SEO principles and have practices in this field.

Content Creation:

• Ability to plan, create, and manage content across various formats (blogs, videos, infographics, etc.) to align with marketing strategies.
• Strong copywriting skills, with the ability to produce compelling content that drives engagement and conversions.

Analytical Skills:

• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience in measuring and reporting on the performance of digital marketing campaigns, and adjusting strategies accordingly to improve ROI.

Project Management:

• Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget constraints.
• Experience in working collaboratively with cross-functional teams.

Communication and Collaboration:

• Good interpersonal and communication skills
• Experience in working with external partners, such as advertising agencies, influencers, and vendors.

Benefits

• Offering Salary plus an attractive commission structure and performance-based incentives
• Collaborative working structure of coordinating with young Digital Media Marketing Interns/Executives
• Almost Fully-remote work operations which give you flexibility.

Application Closing Date: 2nd December, 2024.

Method of Application
Interested and qualified candidates should send a copy of their detailed & recent CV along with samples of their work portfolio and links to: market@terrapointpro.com.ng using the Job Position as the subject of the mail.