Head, Modern Trade

 Head, Modern Trade

Job Location: Lagos
Employment Type: Full-time

Job Summary

• The Head of Modern Trade for the spirits brand is responsible for developing and executing strategies to grow sales, market share, and profitability within the modern trade sector, including supermarkets, and retail chains.
• The role involves working closely with key accounts, ensuring compliance with alcohol regulations, and building long-term relationships with retail partners to maximize brand visibility, availability, and sales performance.

Key Responsibilities

• Develop and implement the sales strategy for the modern trade channel to drive growth in both value and volume.
• Analyze industry trends, competitor activity, and market conditions to optimize strategy for spirits sales.
• Create and execute promotional campaigns in collaboration with the marketing team, ensuring they align with the brand’s identity and regulatory constraints.
• Build and maintain strong relationships with buyers and category managers at major retail chains.
• Lead annual negotiations for trading terms, volume targets, and promotional agreements.
• Conduct joint business planning with key accounts to identify opportunities for category growth and increase the visibility of the brand in stores.
• Lead, mentor, and manage the modern trade sales team, providing coaching to optimize performance.
• Set clear performance targets for the team and provide regular feedback and performance assessments.
• Promote cross-functional collaboration between the sales, marketing, and supply chain teams to ensure alignment with overall business objectives.

Key Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. A Master’s degree is advantageous

Experience:

• 8+ years of experience in sales within the FMCG or spirits industry, with at least 4-5 years focused on modern trade.
• Deep understanding of the alcohol industry, including regulatory frameworks.
• Proven success in managing key accounts and growing market share.

Skills:

• Excellent negotiation and communication skills, with experience managing major retail chains.
• Strong understanding of regulatory compliance in the alcohol industry.
• Leadership and team management skills with the ability to coach and develop talent.
• Proficiency in using sales data and analytics tools to inform strategy.
• Strong understanding of trade marketing principles.

Application Closing Date: 15th November, 2024.

Click here to apply online