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3 weeks ago
Trade Marketing Manager
Job Location: Lagos
Job Purpose
- The Trade Marketing Manager will be responsible for developing and executing trade marketing strategies to drive sales, visibility, and distribution of ULs products across various trade channels with the aim to increase brand presence, customer engagement, and revenue growth.
Kwy Job Role and Responsibilities
- Develop pricing and distribution strategies in collaboration with internal stakeholders for On-Trade and Wholesalers Channels.
- Use knowledge of customer / category / channel to develop and execute strong Trade Marketing / Activation strategy across Retail, Hawking, Education and Wholesalers Channels and develop activation calendar to drive growth and win market share.
- Use knowledge of customer / category / channel to build activation strategy and plans.
- Lead activation programs with partners to improve brand visibility and visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
- Device strategies to amplify ULs brands core differentiators and unique selling points relative to competitors across all trade channels.
- Collaborate with the Marketing tram and other internal and external stakeholders to make brand plans relevant for the local Markets.
- Analyze consumer trends and brands performance and make necessary recommendations.
- Provide feedback & share with the Commercial team, the activation plans of all shopper marketing activities as well as the KPIs (pre and post activation)
- Work in close partnership with the Commercial team to ensure activation is supported with best-in-class material to win through execution at the point of sale.
- Develop, monitor and control the Trade Marketing budget tracking actual credit notes and invoices and further collaborate with Finance team for budget alignment and processing.
- Brilliant execution of customer plans that deliver sustainable profit & market share growth for Brands portfolio in all channels.
- Demonstrate awareness of spend, volume, margin and profit performance within own area of responsibility to make good business decisions and drive positive outcomes.
- Develop necessary guidelines or tools (e.g. Generic Customer Propositions) to enhance sales force negotiation ability with customers.
- Work closely with cross-functional teams for product development and launches.
Qualification and Experience
- HND / BA / BSc degree in Business Administration /Marketing / Management
- Minimum 5 – 7 years of proven Trade Marketing experience in the FMCG industry
Key Competency Requirements:
- Understanding of various marketing and sales touchpoints
- Strong analytical skills
- Excellent communication and relationship-building abilities
- Strategic approach with operational capability.
- Strong writer and content creator
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Familiar with digital environment
- Good time-management skills
- Ability to multi-task
- Team player
