Head of Social Media and Content Creation

Head of Social Media and Content Creation

Job Location: Lagos
Employment Type: Full-time

Job Summary

• Pulse is looking for a Head of Social Media and Content Creation to join the team.
• You will be responsible for leading and coordinating a team of Social Media Managers managing Pulse’s marketing campaigns and day-to-day activities across all social media channels.
• You will guide the team in creating and implementing highly shareable content that is creative, attention-getting and on-brand.
• You must be passionate about digital and the latest market trends, and demonstrate a deep understanding of how to use social media to strategically build brands, create attention, engage audiences, and grow communities.

Duties and Responsibilities

• Develop and execute a comprehensive social media strategy aligned with Pulse’s overall brand and business objectives.
• Oversee daily operations of all social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, Whatsapp, etc.) to maintain a consistent brand voice.
• Manage a content calendar to ensure timely posting and relevance to trends/events.
• Lead a team in creating original, high-quality, and engaging multimedia content (videos, graphics, posts, etc.) to drive engagement.
• Monitor emerging social trends and integrate them into Pulse’s strategy.
• Supervise and mentor a team of content creators and social media managers.
• Provide feedback to enhance creativity, performance, and team synergy.
• Use analytics tools (Meta Business Suite, etc.) to monitor social media performance and content effectiveness.
• Present data-driven insights and recommendations to optimize campaigns and content strategies.
• Interact with followers and respond to comments/messages to foster an engaged community.
• Build partnerships with influencers and collaborate on campaigns to expand Pulse’s reach.
• Ensure all social media content adheres to Pulse’s brand guidelines and reinforces its voice and mission.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Proven experience (5+ years) in social media management and content creation, with at least 2 years in a leadership role.

Skills:

• Expertise in social media platforms and tools such as Hootsuite, Buffer, or Sprout Social.
• Proficiency in content creation tools like Adobe Creative Suite and Canva.
• Strong copywriting skills with attention to detail and creativity.
• Ability to work under pressure and meet tight deadlines.
• Experience with SEO and digital marketing strategies.
• Familiarity with paid social media advertising and campaign optimization.
• Analytical skills with experience in interpreting performance metrics and developing actionable strategies.
• Innovative mindset with the ability to anticipate and adapt to trends.
• Excellent communication and leadership skills to manage a dynamic team.
• Understanding of video editing and photography to guide multimedia projects.
• This role demands a highly creative, data-driven leader who can elevate Pulse’s digital presence and foster meaningful engagement with its audience.

Application Closing Date: 31st December, 2024.

Click Here to Apply